Short talk: Psychology of Internet

With the advance of computers and online networks, especially Internet, new dimension of human experience is rapidly opening up. The experience created by computers and computer networks in many ways can be understood as psychological “space” or “place”. Then users power up their computers, launch programs, write e-mails or doing something like that, they feel, consciously or unconsciously, that they are entering “place” or “space” filled with a wide array of meanings and purposes. Also browsing can be described as “traveling” or “going someplace”.

On the even deeper psychological level users often describe how their computer is an extension of their minds and personality, a space that reflects their tastes, attitudes and interests. When users read e-mails, newsgroup or chat messages some people feel as if their mind is merged or blended with that of the other.

Internet is wide open for all sorts of fantasies. People use this psychological space to simply went or act out their fantasies, frustrations, anxieties and desires that fuel those fantasies.

Summary: You Are How You Wait: Queue Psychology

Queuing began during World War I and passed all over the world. Since then common kinds of lines in Europe were called "multi - server" queues, but later lots of companies switched over to "snake - line" queues. In comparison between them, better is "multi - server" queue.

According to Jacob Horwik, thinking about how long one has to wait in queue makes time go more slower. It was timed and results showed that people thought that they were waiting up to 30 percent longer than it really was.

This experiment can also be used to mislead people. That's why some companies started doing treats like parking airplanes on the other side of terminal. This stopped complains.

One of things that people don't take kindly is queue jumping. In all sorts of lines people better will wait longer if there's no "queue jumpers".