According to Jacob Horwik, thinking about how long one has to wait in queue makes time go more slower. It was timed and results showed that people thought that they were waiting up to 30 percent longer than it really was.
This experiment can also be used to mislead people. That's why some companies started doing treats like parking airplanes on the other side of terminal. This stopped complains.
One of things that people don't take kindly is queue jumping. In all sorts of lines people better will wait longer if there's no "queue jumpers".
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